category extension

/'kætɪg(ə)ri ɪkˌstenʃən/ noun
the applying of an existing brand name to a new product category

Marketing dictionary in english. 2015.

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  • category extension — UK US noun [C or U] COMMERCE, MARKETING ► PRODUCT LINE EXTENSION(Cf. ↑product line extension) …   Financial and business terms

  • product-category extension — A new item or new line of items in a product category new to the company offering it …   Big dictionary of business and management

  • extension — ex·ten·sion n: an increase in length of time; specif: an increase in the time allowed under an agreement Merriam Webster’s Dictionary of Law. Merriam Webster. 1996. extension …   Law dictionary

  • Category theory — In mathematics, category theory deals in an abstract way with mathematical structures and relationships between them: it abstracts from sets and functions to objects and morphisms . Categories now appear in most branches of mathematics and in… …   Wikipedia

  • Category of rings — In mathematics, the category of rings, denoted by Ring, is the category whose objects are rings (with identity) and whose morphisms are ring homomorphisms (preserving the identity). Like many categories in mathematics, the category of rings is… …   Wikipedia

  • Category of being — In metaphysics (in particular, ontology), the different kinds or ways of being are called categories of being or simply categories. To investigate the categories of being is to determine the most fundamental and the broadest classes of entities.… …   Wikipedia

  • Extension of scalars — In abstract algebra, extension of scalars is a means of producing a module over a ring S from a module over another ring R, given a homomorphism f : R o S between them. Intuitively, the new module admits multiplication by more scalars than the… …   Wikipedia

  • Category of magmas — In mathematics, the category of magmas (see category, magma for definitions), denoted by Mag, has as objects sets with a binary operation, and morphisms given by homomorphisms of operations (in the universal algebra sense). The category Mag has… …   Wikipedia

  • Category of medial magmas — In mathematics, the medial category Med, that is, the category of medial magmas has as objects sets with a medial binary operation, and morphisms given by homomorphisms of operations (in the universal algebra sense). The category Med has direct… …   Wikipedia

  • product line extension — UK US noun (also line extension, also category extension) MARKETING, COMMERCE ► [C or U] (also product line stretching) the addition of a product or service with different features, sizes, prices, etc., to an existing range of products: »The… …   Financial and business terms

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